An Art Director is a person who oversees creative projects from start to completion. Art Directors are responsible for visual styles and photographs in magazines, journals, product -packaging, movies and television productions. They create an overall design for a project and often guide those who develop an art or design.
Personal Competencies
You are a creative person
You are a team player with excellent communication skills
You are familiar with basic Indian art and crafts
Entry Pathway
1. Complete 10 + 2 in any stream
2. Complete Bachelor’s degree in Visual Arts/Graphic Design/Fine Arts
OR
Complete Bachelor’s degree in Visual Arts/Graphic Design/Fine Arts followed by Master’s degree in Visual Arts/Graphic Design/Fine Arts
OR
Complete Diploma/Certificate courses in Graphic Design/Fine Arts
For admissions, you may have to qualify for entrance examinations pertaining to a particular institute such as NID, UCEED, CEED, MITID DAT, BHU UET, JMI EE, etc.
Please check the duration of the course during enrolment
Where will you study?
This course is offered by the Departments of Fine Art/ Graphic Design. This list of institutes is indicative only
Government Institutes 1. Jamia Millia Islamia, New Delhi 2. Banaras Hindu University (BHU), Varanasi 3. Aligarh Muslim University, Aligarh 4. University of Lucknow, Lucknow 5. Chhatrapati Shahu ji Maharaj University, Kanpur 6. Punjab University, Chandigarh 7. Maharaja Sayajirao University (MSU), Vadodara 8. Rabindra Bharati University (RBU), Kolkata
Private Institutes (Please check if Institute is affiliated and accredited with UGC before applying) 1. Manipal University of Higher Education, Manipal 2. Lovely Professional University, Jalandhar 3. Chandigarh University, Chandigarh 4. Pacific University Udaipur 5. Amity University, Mumbai 6. Koneru Lakshmaiah Education Foundation, Guntur 7. Adamas University, Kolkata 8. Janki Devi Vocational Center, New Delhi
*NPTEL - National Programme on Technology Enhanced Learning. It is by the Government of India and offers a variety of courses in an audio-video form
Fees
The approx. course fee ranges between INR 32,900 - 94,000*.
*(The above-mentioned figures are approximate numbers. This will vary from institute to institute)
Scholarships & Loans
Scholarships
• National Scholarship Portal - Please visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different Departments, UGC/AICTE Schemes and State Schemes.* • Please visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI • Scholarships are also available in the Institutes based on merit
*(Availability of these scholarships can vary from time to time)
Loans
•VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA). •Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc. • All banks give education loans.
Where will you work?
Places of Work: Animation Studios, Television Production Studios, Film Production Studios, Gaming Companies and Advertising Agencies
Work Environment: It is not a desk job and local travelling maybe part of the job. You are like to supervise the work of assistants or designers. You may get part-time work or contractual jobs.
Opportunities for differently abled exist in this field
Expected Growth Path
Runner → Designer → Storyboard Artist → Assistant Art Director/Copywriter → Art Director → Creative Director
Expected Income
The approx. salary of an Art Director ranges between INR 45,000 - 91,000* or more per month.
Source: bit.ly/3QG5VsT *These figures are taken from NCS and are indicative and subject to change
Experts from the field
Aashrita Kamath has worked in a number of feature films and commercials in India and abroad. Currently, she is working as an Art Director on James Cameron’s Avatar series, in production in Los Angeles. Kamath studied Sociology at St Xavier’s College in Mumbai and started working in Bollywood in the art department on feature films and commercials. Some of her notable projects in Bollywood include West is West and Zindagi Na Milegi Dobara. In 2011, Aashrita applied to the prestigious AFI Conservatory in Los Angeles and was accepted as one of just 14 Production Design Fellows.*
Art Director
NCS Code: 2166.0111 | MC0021. Complete 10 + 2 in any stream
2. Complete Bachelor’s degree in Visual Arts/Graphic Design/Fine Arts
OR
Complete Bachelor’s degree in Visual Arts/Graphic Design/Fine Arts followed by Master’s degree in Visual Arts/Graphic Design/Fine Arts
OR
Complete Diploma/Certificate courses in Graphic Design/Fine Arts
For admissions, you may have to qualify for entrance examinations pertaining to a particular institute such as NID, UCEED, CEED, MITID DAT, BHU UET, JMI EE, etc.
Please check the duration of the course during enrolment
This course is offered by the Departments of Fine Art/ Graphic Design.
This list of institutes is indicative only
Government Institutes
1. Jamia Millia Islamia, New Delhi
2. Banaras Hindu University (BHU), Varanasi
3. Aligarh Muslim University, Aligarh
4. University of Lucknow, Lucknow
5. Chhatrapati Shahu ji Maharaj University, Kanpur
6. Punjab University, Chandigarh
7. Maharaja Sayajirao University (MSU), Vadodara
8. Rabindra Bharati University (RBU), Kolkata
Private Institutes
(Please check if Institute is affiliated and accredited with UGC before applying)
1. Manipal University of Higher Education, Manipal
2. Lovely Professional University, Jalandhar
3. Chandigarh University, Chandigarh
4. Pacific University Udaipur
5. Amity University, Mumbai
6. Koneru Lakshmaiah Education Foundation, Guntur
7. Adamas University, Kolkata
8. Janki Devi Vocational Center, New Delhi
Information on the institute rankings can be found at - https://www.nirfindia.org/2022/Ranking.html
Distance Learning Institutes
Indira Gandhi National Open University (IGNOU)
Online Courses
• NPTEL* Swayam - https://onlinecourses.nptel.ac.in › noc20_ar15 › preview
*NPTEL - National Programme on Technology Enhanced Learning. It is by the Government of India and offers a variety of courses in an audio-video form
The approx. course fee ranges between INR 32,900 - 94,000*.
*(The above-mentioned figures are approximate numbers. This will vary from institute to institute)
Scholarships
• National Scholarship Portal - Please visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different Departments, UGC/AICTE Schemes and State Schemes.*
• Please visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the Institutes based on merit
*(Availability of these scholarships can vary from time to time)
Loans
•VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA).
•Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Places of Work: Animation Studios, Television Production Studios, Film Production Studios, Gaming Companies and Advertising Agencies
Work Environment: It is not a desk job and local travelling maybe part of the job. You are like to supervise the work of assistants or designers. You may get part-time work or contractual jobs.
Opportunities for differently abled exist in this field
Runner → Designer → Storyboard Artist → Assistant Art Director/Copywriter → Art Director → Creative Director
The approx. salary of an Art Director ranges between INR 45,000 - 91,000* or more per month.
Source: bit.ly/3QG5VsT
*These figures are taken from NCS and are indicative and subject to change
Experts from the field
Aashrita Kamath has worked in a number of feature films and commercials in India and abroad. Currently, she is working as an Art Director on James Cameron’s Avatar series, in production in Los Angeles. Kamath studied Sociology at St Xavier’s College in Mumbai and started working in Bollywood in the art department on feature films and commercials. Some of her notable projects in Bollywood include West is West and Zindagi Na Milegi Dobara. In 2011, Aashrita applied to the prestigious AFI Conservatory in Los Angeles and was accepted as one of just 14 Production Design Fellows.*
Source: https://yourstory.com/2017/11/aashritas-love-affair-films-takes-hollywood-avatar
*The above information is for training purposes only and will not be used for any commercial gains.
art director, creative director, associate creative director