Copywriters create content to promote a concept, industry or enterprise, product or person. An important part of the world of advertising, copywriters focus on creating catchy advertisements to attract customers. Their job may also entail brainstorming concepts and developing storyboards; working with marketing and other creative departments to develop communication strategies and ensuring consistent brand messaging
Personal Competencies
You have strong language skills and a love for writing
You are imaginative and a keen observer
You are disciplined and consistent
You pay attention to details
Entry Pathway
1. Complete 10 + 2 in any stream
2. Complete Bachelor’s degree in Journalism/Mass Communication/Advertising/Design/Marketing
OR
Complete Bachelor’s degree in Journalism/Mass Communication/Advertising/Design/Marketing followed by a Master’s degree in the same or related field
OR
Complete Bachelor’s degree in any Journalism or related field followed by PG Diploma in Mass Communication/Advertising/Design/Marketing
Please check the duration of the course during enrolment
Where will you study?
This course is offered by the Department of Arts or Mass Communications or Journalism. *This list of institutes is indicative only
Government Institutes 1. National Institute of Advertising, Noida 2. St. Stephens College, Delhi 3. Miranda House, Delhi 4. Jesus & Mary College, Delhi 5. Government Arts College, Bangalore 6. Presidency College, Kolkata 7. Jadavpur University, Kolkata 8. Bihar National College, Patna
Private Institutes (Please check if Institute is affiliated and accredited with UGC before applying) 1. Adamas University, Kolkata 2. Amity University, Kolkata, Delhi 3. Christ University, Bangalore 4. St. Xavier’s College, Kolkata 5. JDT Islam College of Arts and Science, Kozhikode 6. St. Mary's College, Thrissur 7. Loyola College, Chennai 8. Stella Maris College, Chenna
The approx. course fee ranges between INR 30,000 - 5,00,000*.
*(The above-mentioned figures are approximate numbers. This will vary from institute to institute)
Scholarships & Loans
Scholarships
• National Scholarship Portal - Please visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different Departments, UGC/AICTE Schemes and State Schemes.* • Please visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI • Scholarships are also available in the Institutes based on merit
*(Availability of these scholarships can vary from time to time)
Loans
•VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA). •Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc. • All banks give education loans.
Where will you work?
Places of Work: Creative Agencies, Government Organisations, Public Relations Firms, Publishing Houses, Film and TV Studios, AD Agencies and Media and Entertainment Companies, etc.
Entrepreneurship: You may choose to freelance and handle multiple projects at the same time.
Work Environment: It is a desk job. Your work hours may range from 8 to 10 hours every day for 5 to 6 days a week. This may vary from company to company.
Opportunities for differently abled exist in this field
Expected Growth Path
Trainee → Copywriter → Senior Copywriter
Expected Income
The approx. salary of a Copywriter ranges between INR 16,000 - 50,000*.
Anuja Chauhan completed her B.A. in Economics from Miranda House, Delhi, and her Diploma in Mass Communications from the Royal Melbourne Institute of Technology. She started her career in an advertising firm as a copywriter and was responsible for some of the most memorable phrases in the field of advertising such as "Yeh Dil Maange More", "Kitkat break banta hai", "Oye Bubbly" and "Tedha hain par mera hain".*
Copywriter
NCS Code: NA | MC0331. Complete 10 + 2 in any stream
2. Complete Bachelor’s degree in Journalism/Mass Communication/Advertising/Design/Marketing
OR
Complete Bachelor’s degree in Journalism/Mass Communication/Advertising/Design/Marketing followed by a Master’s degree in the same or related field
OR
Complete Bachelor’s degree in any Journalism or related field followed by PG Diploma in Mass Communication/Advertising/Design/Marketing
Please check the duration of the course during enrolment
This course is offered by the Department of Arts or Mass Communications or Journalism.
*This list of institutes is indicative only
Government Institutes
1. National Institute of Advertising, Noida
2. St. Stephens College, Delhi
3. Miranda House, Delhi
4. Jesus & Mary College, Delhi
5. Government Arts College, Bangalore
6. Presidency College, Kolkata
7. Jadavpur University, Kolkata
8. Bihar National College, Patna
Private Institutes
(Please check if Institute is affiliated and accredited with UGC before applying)
1. Adamas University, Kolkata
2. Amity University, Kolkata, Delhi
3. Christ University, Bangalore
4. St. Xavier’s College, Kolkata
5. JDT Islam College of Arts and Science, Kozhikode
6. St. Mary's College, Thrissur
7. Loyola College, Chennai
8. Stella Maris College, Chenna
Information on the institute rankings can be found at - https://www.nirfindia.org/2022/Ranking.html
The approx. course fee ranges between INR 30,000 - 5,00,000*.
*(The above-mentioned figures are approximate numbers. This will vary from institute to institute)
Scholarships
• National Scholarship Portal - Please visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different Departments, UGC/AICTE Schemes and State Schemes.*
• Please visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the Institutes based on merit
*(Availability of these scholarships can vary from time to time)
Loans
•VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA).
•Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Places of Work: Creative Agencies, Government Organisations, Public Relations Firms, Publishing Houses, Film and TV Studios, AD Agencies and Media and Entertainment Companies, etc.
Entrepreneurship: You may choose to freelance and handle multiple projects at the same time.
Work Environment: It is a desk job. Your work hours may range from 8 to 10 hours every day for 5 to 6 days a week. This may vary from company to company.
Opportunities for differently abled exist in this field
Trainee → Copywriter → Senior Copywriter
The approx. salary of a Copywriter ranges between INR 16,000 - 50,000*.
Source: https://www.payscale.com/research/IN/Job=Copywriter/Salary
*These figures are indicative and subject to change
Experts from the field
Anuja Chauhan completed her B.A. in Economics from Miranda House, Delhi, and her Diploma in Mass Communications from the Royal Melbourne Institute of Technology. She started her career in an advertising firm as a copywriter and was responsible for some of the most memorable phrases in the field of advertising such as "Yeh Dil Maange More", "Kitkat break banta hai", "Oye Bubbly" and "Tedha hain par mera hain".*
Source - https://harpercollins.co.in/author-details/anuja-chauhan/#:~:text=Anuja%20Chauhan%20was%20an%20army,Darr%20ke%20Aage%20Jeet%20Hai
*The above information is for training purposes only and will not be used for any commercial gains.
copywriter, content writer, creative copywriter