A Digital Marketing Expert helps build a digital connection with customers. They do this through the use of effective online strategies such as search engine optimization and content marketing. They are instrumental in boosting the appeal of a product or service.
Personal Competencies
You like selling things
You like to try to influence or persuade people
You like to work in teams
You are good at communication
Entry Pathway
1. Complete 10 + 2 in any stream
2. Complete Bachelor’s degree in Digital Marketing or any related field
OR
Complete Bachelor’s degree in Digital Marketing or any related field followed by a Master’s in the same or related field
OR
Complete a Diploma in Digital Marketing or any related field
Please check the duration of the course during enrolment
Where will you study?
This course is offered by the Department of Management This list of institutes is indicative only
Government Institutes 1. IIM Ahmedabad 2. IIM Bangalore 3. Indian Institute of Social Welfare and Business Management, Kolkata 4. Indian Institute of Science and Management, Ranchi 5. IIM Indore 6. Tamil Nadu Open University, Chennai 7. Beant College of Engineering and Technology (BCET), Gurdaspur 8. Indian Maritime University, Kochi
Private Institutes (Please check if Institute is affiliated and accredited with UGC before applying) 1. Bharatiya Vidya Bhavan, Calcutta 2. MIT University, Shillong 3. School of Business, University of Petroleum and Energy Studies, Dehradun 4. Ajeenkya DY Patil University, Pune 5. Jain University, Bangalore 6. Nagindas Khandwala College, Mumbai 7. Indian Institute of Digital Education (IIDE), Mumbai 8. University of Technology, Jaipur
*NPTEL - National Programme on Technology Enhanced Learning. It is by the Government of India and offers a variety of courses in an audio-video form
Fees
The approx. course fee ranges between INR 15,000 - 3,00,000*.
*(The above-mentioned figures are approximate numbers. This will vary from institute to institute)
Scholarships & Loans
Scholarships
• National Scholarship Portal - Please visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different Departments, UGC/AICTE Schemes and State Schemes.* • Please visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI • Scholarships are also available in the Institutes based on merit
*(Availability of these scholarships can vary from time to time)
Loans
•VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA). •Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc. • All banks give education loans.
Where will you work?
Places of Work: All types of businesses looking to create a digital presence
Work Environment: You will be working in an office set-up. You are likely to work 5 to 6 days a week and 8 to 9 hours every day.
Opportunities for differently abled exist in this field
Expected Growth Path
Digital Marketing or Social Media Manager → Digital Marketing or Social Media In-charge → General Manager
Expected Income
The approx. salary for a Digital Marketing Expert ranges between INR 15,000 - 83,333* per month.
*These figures are indicative and subject to change
Experts from the field
Priya Florence Shah is the founder and CEO of Blog Brandz, which is a digital marketing company. She did her Bachelor’s in Biochemistry and Master’s in Biotechnology. She also acquired Diplomas in Journalism, Advertising and Public Relations. She pursued a course in Digital Marketing from Columbia Business School and did a Social Media Certification (CSMMPTM) from Digital Vidya.*
Digital Marketing Expert
NCS Code: 2432.0201 | MC0081. Complete 10 + 2 in any stream
2. Complete Bachelor’s degree in Digital Marketing or any related field
OR
Complete Bachelor’s degree in Digital Marketing or any related field followed by a Master’s in the same or related field
OR
Complete a Diploma in Digital Marketing or any related field
Please check the duration of the course during enrolment
This course is offered by the Department of Management
This list of institutes is indicative only
Government Institutes
1. IIM Ahmedabad
2. IIM Bangalore
3. Indian Institute of Social Welfare and Business Management, Kolkata
4. Indian Institute of Science and Management, Ranchi
5. IIM Indore
6. Tamil Nadu Open University, Chennai
7. Beant College of Engineering and Technology (BCET), Gurdaspur
8. Indian Maritime University, Kochi
Private Institutes
(Please check if Institute is affiliated and accredited with UGC before applying)
1. Bharatiya Vidya Bhavan, Calcutta
2. MIT University, Shillong
3. School of Business, University of Petroleum and Energy Studies, Dehradun
4. Ajeenkya DY Patil University, Pune
5. Jain University, Bangalore
6. Nagindas Khandwala College, Mumbai
7. Indian Institute of Digital Education (IIDE), Mumbai
8. University of Technology, Jaipur
Information on the institute rankings can be found at - https://www.nirfindia.org/2022/Ranking.html
Distance Learning Institute
Indira Gandhi National Open University (IGNOU)
Online Courses
• NPTEL* Swayam - https://swayam.gov.in/explorer?searchText=digital+marketing
• Udemy - https://www.udemy.com/course/learn-digital-marketing-course/
• Coursera - https://in.coursera.org/courses?query=digital%20marketing
*NPTEL - National Programme on Technology Enhanced Learning. It is by the Government of India and offers a variety of courses in an audio-video form
The approx. course fee ranges between INR 15,000 - 3,00,000*.
*(The above-mentioned figures are approximate numbers. This will vary from institute to institute)
Scholarships
• National Scholarship Portal - Please visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different Departments, UGC/AICTE Schemes and State Schemes.*
• Please visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the Institutes based on merit
*(Availability of these scholarships can vary from time to time)
Loans
•VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA).
•Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Places of Work: All types of businesses looking to create a digital presence
Work Environment: You will be working in an office set-up. You are likely to work 5 to 6 days a week and 8 to 9 hours every day.
Opportunities for differently abled exist in this field
Digital Marketing or Social Media Manager → Digital Marketing or Social Media In-charge → General Manager
The approx. salary for a Digital Marketing Expert ranges between INR 15,000 - 83,333* per month.
Source: https://www.payscale.com/research/IN/Job=Digital_Marketing_Specialist/Salary/1c69686e/Digital-Marketing
*These figures are indicative and subject to change
Experts from the field
Priya Florence Shah is the founder and CEO of Blog Brandz, which is a digital marketing company. She did her Bachelor’s in Biochemistry and Master’s in Biotechnology. She also acquired Diplomas in Journalism, Advertising and Public Relations. She pursued a course in Digital Marketing from Columbia Business School and did a Social Media Certification (CSMMPTM) from Digital Vidya.*
Source: https://www.priyashah.com/
*The above information is for training purposes only and will not be used for any commercial gains.
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