A Media Planner is responsible for putting in advertisements at the most opportune time and place so as to reach a large audience in a short time at minimum expenses. A Media Planner also has to ensure the visibility of his or her client's product. He or she also gathers information regarding their target audience and tailors the advertisements or promotional content to appeal to the same.
Personal Competencies
You have excellent verbal and written communication
You pay attention to details
You like to analyse things (problems/situations)
You have a strong desire to know about different media
Entry Pathway
1. Complete 10 + 2 in any stream
2. Complete Bachelor’s degree in Business Administration (BBA)
OR
Complete Bachelor’s degree in Business Administration (BBA) or any related field followed by Master’s degree in Business Administration (MBA) in Marketing
Please check the duration of the course during enrolment
Where will you study?
This course is offered by the Department of Management This list of institutes is indicative only
Government Institutes 1. IIM Ahmedabad 2. IIM Bangalore 3. Indian Institute of Social Welfare and Business Management, Kolkata 4. Indian Institute of Science and Management, Ranchi 5. IIM Indore 6. Tamil Nadu Open University, Chennai 7. Beant College of Engineering and Technology, Gurdaspur 8. Indira Gandhi National Open University, New Delhi
Private Institutes (Please check if Institute is affiliated and accredited with UGC before applying) 1. Bharatiya Vidya Bhavan, Calcutta 2. Symbiosis Centre for Management Studies, Noida 3. School of Business, University of Petroleum and Energy Studies, Dehradun 4. Ajeenkya DY Patil University, Pune 5. Jain University, Bangalore 6. Nagindas Khandwala College, Mumbai 7. Indian Institute of Digital Education, Mumbai 8. University of Technology, Jaipur
The approx. course fee ranges between INR 24,000 - 20,00,000*.
*(The above-mentioned figures are approximate numbers. This will vary from institute to institute)
Scholarships & Loans
Scholarships
• National Scholarship Portal - Please visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different Departments, UGC/AICTE Schemes and State Schemes.* • Please visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI • Scholarships are also available in the Institutes based on merit
*(Availability of these scholarships can vary from time to time)
Loans
•VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA). •Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc. • All banks give education loans.
Where will you work?
Places of Work - Advertising Agencies, Media Houses, Publishers, Educational Publishers
Work Environment - It is typically a desk job. You will need to work on computers and smartphones. You are likely to work 8 to 9 hours 5 to 6 days a week. You are likely to work in a team.
Opportunities for differently abled exist in this field
Expected Growth Path
Assistant → Planner → Supervisor → Communications Director → Managing Director
Expected Income
The approx. salary of a Media Planner ranges between INR 17,000 - 80,000* and more per month.
Madhu Chhibber is the CEO of Madison PR and has 24 years of experience. She has also been employed as a business communications advisor to several reputed companies.*
Media Planner
NCS Code: NA | MC0151. Complete 10 + 2 in any stream
2. Complete Bachelor’s degree in Business Administration (BBA)
OR
Complete Bachelor’s degree in Business Administration (BBA) or any related field followed by Master’s degree in Business Administration (MBA) in Marketing
Please check the duration of the course during enrolment
This course is offered by the Department of Management
This list of institutes is indicative only
Government Institutes
1. IIM Ahmedabad
2. IIM Bangalore
3. Indian Institute of Social Welfare and Business Management, Kolkata
4. Indian Institute of Science and Management, Ranchi
5. IIM Indore
6. Tamil Nadu Open University, Chennai
7. Beant College of Engineering and Technology, Gurdaspur
8. Indira Gandhi National Open University, New Delhi
Private Institutes
(Please check if Institute is affiliated and accredited with UGC before applying)
1. Bharatiya Vidya Bhavan, Calcutta
2. Symbiosis Centre for Management Studies, Noida
3. School of Business, University of Petroleum and Energy Studies, Dehradun
4. Ajeenkya DY Patil University, Pune
5. Jain University, Bangalore
6. Nagindas Khandwala College, Mumbai
7. Indian Institute of Digital Education, Mumbai
8. University of Technology, Jaipur
Information on the institute rankings can be found at - https://www.nirfindia.org/2022/Ranking.html
The approx. course fee ranges between INR 24,000 - 20,00,000*.
*(The above-mentioned figures are approximate numbers. This will vary from institute to institute)
Scholarships
• National Scholarship Portal - Please visit http://www.scholarships.gov.in. Under this portal there are Central Government schemes offered by different Departments, UGC/AICTE Schemes and State Schemes.*
• Please visit http://www.buddy4study.com for details on available scholarships. This is a gateway to scholarships starting from Class XI
• Scholarships are also available in the Institutes based on merit
*(Availability of these scholarships can vary from time to time)
Loans
•VidyaLakshmi, http://www.vidyalakshmi.co.in, is a portal for students seeking education loan. This portal has been developed under the guidance of the Department of Financial Services, (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development) and Indian Banks Association (IBA).
•Some states have student credit cards with low interest rates, for instance, West Bengal, Odisha, Bihar, etc.
• All banks give education loans.
Places of Work - Advertising Agencies, Media Houses, Publishers, Educational Publishers
Work Environment - It is typically a desk job. You will need to work on computers and smartphones. You are likely to work 8 to 9 hours 5 to 6 days a week. You are likely to work in a team.
Opportunities for differently abled exist in this field
Assistant → Planner → Supervisor → Communications Director → Managing Director
The approx. salary of a Media Planner ranges between INR 17,000 - 80,000* and more per month.
Source - https://www.payscale.com/research/IN/Job=Media_Planner/Salary
*These figures and are indicative and subject to change
Experts from the field
Madhu Chhibber is the CEO of Madison PR and has 24 years of experience. She has also been employed as a business communications advisor to several reputed companies.*
Source: https://www.adgully.com/madhu-chhibber-joins-hdfc-bank-as-head-of-corporate-communications
*The above information is for training purposes only and will not be used for any commercial gains.
media planner, digital media planner